Victor Moscoso

$150.00

AIGA Lecture, 4/4/02
24” x 36”
80# cover
Offset lithograph
Very limited open edition

Designed by Victor Moscoso, this very rare poster was produced in conjunction with an AIGA lecture at the San Francisco Museum on Modern Art. An edition of 1,500 pieces was printed on thin stock and mailed to AIGA members. Another (approximately) 150 posters were printed on heavier stock (blank back) and were available for sale after the lecture. The design includes a popular Moscoso color treatment that allows the artwork to move when viewed through alternating red and blue filtered lenses.

Moscoso was the first of the rock poster artists of the 60’s era with formal academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959. There, he attended the San Francisco Art Institute, where he eventually became an instructor. Moscoso's use of vibrating colors was influenced by painter Josef Albers, one of his teachers at Yale. He was the first of the rock poster artists to use photographic collage in many of his posters. Moscoso's posters for the Family Dog dance-concerts at the Avalon Ballroom and his Neon Rose posters for the Matrix were to brought his work international attention in the "Summer of Love", 1967. His work can be found in the Victoria and Albert Museum, the Tate, New York’s MOMA, the US Library of Congress and many other museums around the world.

AIGA Lecture, 4/4/02
24” x 36”
80# cover
Offset lithograph
Very limited open edition

Designed by Victor Moscoso, this very rare poster was produced in conjunction with an AIGA lecture at the San Francisco Museum on Modern Art. An edition of 1,500 pieces was printed on thin stock and mailed to AIGA members. Another (approximately) 150 posters were printed on heavier stock (blank back) and were available for sale after the lecture. The design includes a popular Moscoso color treatment that allows the artwork to move when viewed through alternating red and blue filtered lenses.

Moscoso was the first of the rock poster artists of the 60’s era with formal academic training and experience. After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959. There, he attended the San Francisco Art Institute, where he eventually became an instructor. Moscoso's use of vibrating colors was influenced by painter Josef Albers, one of his teachers at Yale. He was the first of the rock poster artists to use photographic collage in many of his posters. Moscoso's posters for the Family Dog dance-concerts at the Avalon Ballroom and his Neon Rose posters for the Matrix were to brought his work international attention in the "Summer of Love", 1967. His work can be found in the Victoria and Albert Museum, the Tate, New York’s MOMA, the US Library of Congress and many other museums around the world.